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Fill out this form to be considered for the Design Masterclass.
Name Your App
We're not looking for the product name, as much as the "elevator pitch" that tells us what this app is all about:
Who & What
Have I clearly defined the scope of my app? Can I clearly describe the characters in the app's story?
The STORY: Is my app a Page-Turner from the start? Did I get the ending right?
Which of the following would I like to do BETTER? Check all that apply:
Clearly understand the goals of my patron.
Tell a clearer, more compelling STORY.
Define Agency better: "Who is doing What?"
"Dampen" details that distract from the STORY.
Let my patrons see themselves in the app.
Design the app to "look like their world."
The App's Character: What "face" does my app present to my patron?
Apps have different faces: Authoritative, Baby-Face, Helpmate, Servant, etc. Which of these best characterizes your app?
Aide de Camp—your "second in command," almost your peer
Astrolabe—trusted reference to unchanging norms
Oracle—wise counsel, forecasts
Scaffold—a temporary aid that goes away
Jig/Template—a work aid that is re-used often
About My Patron: The Client I'm Designing For
Choose all of the personas below that describe the people who use my app. A single Patron may fit MORE THAN ONE description:
OFFICE [corporate colleagues]
— Hands-On Producers
WORKPLACE [business teams]
— Team Members
— Old Hands
— New Hires
— Thought Leaders
LONE RANGERS [agents who act alone with the app]
— Divergent Thinkers
— Convergent Thinkers
WHEN & WHERE
What is the context for my app? When & where will my patrons use it? For how long, and how often?
The SITE: Where will this app be used most?
Please select only ONE:
In The Field
Out & About
What is the technical context of this app?
Am I confident that I have the technical resources to build this app?
The scope of the app is clear.
We have selected the best platform for this app.
The business rules are sound & robust.
The interaction design is legible and actionable.