OCT. 2018
Team Trek: closed session. Stone Village, Serbia

OCT. 2018
Design Lecture: closed session. Madrid

DEC. 1, 2018
The First Day: your app’s fresh start.

JAN. 1, 2019
The First Day: your app’s fresh start.

MARCH, 2019
Masterclass on Las Ramblas. Barcelona

APRIL 1, 2019
The First Day: your app’s fresh start.

APRIL, 2019
Masterclass on the Beach. Tulum, Mexico

AUG. 2019
The Yellow Cottage & The Green House
Miami, FL

OCT. 2019
DESIGN Masterclass
Copenhagen, Denmark

NOV. 2019
Waterside in The Hamptons
Sag Harbor, NY

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 The Design Masterclass tuition is all-inclusive of meals and lodging. Prices vary by class. Miami and New York tuition starts at $3,600 US for a double occupancy room. London tuition is £899 per app. Scholarships are available. APPLY for details.

The Design Masterclass is available as a team retreat at sites in Northern Virginia and the Santa Cruz Mountains, or at your site. A two-day format is available in addition to the four-day class. Call for more info at 877-66-small, ext. 4.

The First Day: a new way to app is a five-hour experiment in app design. You will be one of three teams to bring an app, or you can be a Backseat Driver. Backseat Drivers shadow one of the three teams, but they build an app that is as different as possible from the teams who actually own the app, while still hitting the same design marks. It’s a crazy, dizzying, super-accelerated way to break your design habits and build better ones!

We strongly recommend the following apps for The First Day: Paper, for sketching on iOS, and Reflector 3 for sharing your iPhone or iPad screen with the team. If you don’t use these apps, please be prepared to show us your sketches on actual paper, using your video camera. We do not recommend Balsamiq or other similar prototyping tools for The First Day. Rapid dev tools for high fidelity mockups, such as FileMaker and Adobe XD, are great. But you’ll also need a tool for fast sketching, like pen & paper.

STONE VILLAGE

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OCTOBER 24, 2018: STONE VILLAGE

The Design Masterclass is a SmallCo team retreat at Gostusta, the Stone Village in Serbia—a chance to appreciate how change is embraced in traditional building.

Would you like to take your team on a retreat like this? Let us know… we have done custom-fit retreats for app design teams across the world.

Take your app to places you never imagined!

The First DAy

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 DECEMBER 1, 2018: The First DAy

The Design Masterclass, but even faster. A day that moves too fast to do anything the way you used to. Three teams work on their apps, but… the rules are changed, and there’s a Backseat Driver who is also working on the same app as you. It’s nuts. And it works. We guarantee that you will get your app design skills unstuck, or your money back!

Our day will be nuts: Two intensive Crowdcasts, bracketed by a crazed one-hour redesign/scribblefest with at least one Backseat Driver shadowing your every move. But it will work. And you will surprise yourself with where you end up!


Session 1: WALKING ON THE CEILING

9 am—11 am Miami/New York
15:00—17:00 Barcelona
14:00—16:00 GMT

Session 2: THE GRIND [on your own, with your shadow watching]

11 am—noon Miami/New York
17:00—18:00 Barcelona
16:00—17:00 GMT

Session 2: SPRINT TO THE FINISH

noon—2 pm Miami/New York
18:00—20:00 Barcelona
17:00—19:00 GMT

Crowdcast: smal.ly/firstday

This event is not for everyone! But it could be perfect for you. Call us and see…
We ask that for this next First Day,
all interested in registering call first before registering.

We strongly recommend the following apps for The First Day: Paper, for sketching on iOS, and Reflector 3 for sharing your iPhone or iPad screen with the team. If you don’t use these apps, please be prepared to show us your sketches on actual paper, using your video camera. We do not recommend Balsamiq or other similar prototyping tools for The First Day. Rapid dev tools for high fidelity mockups, such as FileMaker and Adobe XD, are great. But you’ll also need a tool for fast sketching, like pen & paper.

First Day Checklist:

• Download Paper, for sketching, or prepare with actual paper & colored pencils.
If you’re sketching with the app called Paper, download Reflector 3 for sharing your iPhone or iPad screen with the team.
• Review the Crowdcast checklist so you’re set to join the event.

If you have any questions, or any other concerns, technical or otherwise, reach out to Hassell Moreno, technical lead for The First Day, at the numbers below:

NORTH AMERICA
877-66-small (877-667-6255) ext. 4

LATIN AMERICA [Mexico City, San Juan PR]
+52 55 6394-1414

EUROPE [Rotterdam, Belgrade, Ulm DE]
+31 (10) 798-6122 ext. 4

SWEDEN [Gothenburg]
+46 (31) 3641411

UNITED KINGDOM [London, Newcastle]
+44 20 3884 0077 ext. 4

TUITION:

$800/$500 Driver [you bring one of three apps to the First Day]
$150/$90 Backseat Driver/Shadow [you haunt a Driver with counter-designs]
$25/$15 Ogler/Heckler [you get to yell from the cheap seats]

All attendees commit to their roles, at the risk of forfeiting all tuition paid.

Take your app to places you never imagined

TULUM

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APRIL 12-15, 2018: TULUM, MEXICO

The Design Masterclass in Tulum, Mexico will be held by a sandy Caribbean beach, minutes from the Mayan pyramids that mark this 13th Century port city known for trading copper, obsidian & feathers. One of the city's three pyramids, The Temple of The Frescoes, tracks the movements of the sun.

We plan to enjoy the sunrise here at this place, once known as The City of Dawn for its face turned toward the sunrise over the Caribbean Sea.

Take your app to places you never imagined! 

MIAMI

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AUGUST, 2019: MOON OVER MIAMI

Miami's Design Masterclass offers a field trip to the neighborhood with the world's largest concentration of murals, and a private full-moon walk in a botanic garden used by a translator of The Book of Genesis as a stand-in for The Garden of Eden.

Take your app to places you never imagined! 

COPENHAGEN

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OCTOBER, 2019: COPENHAGEN

The Design Masterclass returns to Denmark in a class which may be scheduled in coordination with the FileMaker DevCon Scandinavia. Please inquire at the APPLY page.

Take your app to places you never imagined! 

THE HAMPTONS, NY

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NOVEMBER, 2019: THE HAMPTONS, NY

From The Design Masterclass in the Hamptons, you can walk down the beach, cross a small creek, and reach the historic Village of Sag Harbor. Past classes have visited the local winery, toured the old graveyard at dusk, and visited  Schiavoni's Grocery, featured in Steinbeck's novel "The Winter of Our Discontent." The owners are friends & family.

Take your app to places you never imagined! 

Birmingham, Alabama

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FEB 4-5, 2016: Birmingham, Alabama

Offered in partnership with Scott Howard Consulting.

The Design Masterclass in Birmingham was a special two-day Design Lingo class, held at the offices of kinetic on a cobblestone street near Railroad Park. The class site is made partially from old train boxcars, and is in a colorful revitalized historic district convenient to the grand Tutwiler Hotel, where we will be staying for the class.

Would you like to have a class like this? Where would you like to take your apps?